August 2, 2018


#08 – Tom Bilyeu: nutrition, fasting, meditation, mindset, immortality, and the secret formula of fulfillment

"When I’m at my most honest, I love helping with the body...but helping with the mind is what I’m meant to do." —Tom Bilyeu

by Peter Attia

Read Time 8 minutes

Tom Bilyeu is the founder of Impact Theory and a co-founder of Quest Nutrition. In this episode, among the highlights, Tom provides powerful insight he’s gained through his pursuit of fulfillment which led to a billion dollar company in Quest Nutrition. Tom makes a compelling case that it starts with a growth mindset and he’s determined to impart this knowledge to as many people as possible.


We discuss:

  • Tom’s history with dieting and his changing views on fat [4:00];
  • Tom’s dream of immortality [10:00];
  • Life leading to Quest Nutrition and how “mindset” made the difference [18:45];
  • Why Tom started Quest Nutrition and what made it a success [27:00];
  • Why Tom started Impact Theory [35:00];
  • Money and motivation [44:00];
  • What Tom learned interviewing every employee at Quest, and the one question everyone answers exactly the same [54:15];
  • Tom’s secret formula of fulfillment and the ubiquity of suicide [1:00:00];
  • Nutrition, fasting, sleep, meditation and other routines Tom uses to function at his best [1:13:15]; and
  • More.



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Tom Bilyeu

Tom Bilyeu is the co-founder of 2014 Inc. 500 company Quest Nutrition — a unicorn startup valued at over $1 billion — and the co-founder and host of Impact Theory. Impact Theory is a first-of-its-kind company designed to facilitate global change through the incubation of mission-based businesses and the cultivation of empowering content. Every piece of content Impact Theory creates is meant to underscore the company mission to free people from The Matrix and help them unlock their true potential. Impact Theory exists to inspire the next generation of game-changing companies and creators that will make a true and lasting impact on the world. []

Tom on YouTube: Tom Bilyeu

Tom on Instagram: @tombilyeu

Tom on Facebook: Tom Bilyeu

Tom on Twitter: @TomBilyeu

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